Agadir
Overview
Architecturally modern due to an earthquake in 1960, this is a tourist and fishing centre. The beach is extremely popular which means the visitor will have to battle it out with the rest of the European tourists. Those that want to do more than relax on the beach will be able to venture further inland to see some of the mountains or further north along the coast if beaches are still a goal, but quieter ones. Agadir is mainly a touristic resort intended to be crowded with european tourists that go there in cheap packages. It has a nice beach and all the facilities for beach-tourism. The city itself is quite ugly and not very clean or ordered. Anyway, it's cheap, and for being Morocco is a comfortable place. Agadir is very interesting for it's location. Around Agadir you can find very nice and empty beaches, and the region of the Antiatlas, the Sahara desert, some natural parks are very close and accessible for a low fare if you flight from some parts of Europe.
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General Shopping
Agadir is maybe the city with the least charm to buy the typical Moroccan handcraft goods. All the souk is around a big square behind the Uniprix (Blvd. Hassan II with Ave. Sidi Mohammed). There is a concrete building called Marché centrale with many shops inside. Is possible to get in also from Ave. Prince Moulay Abdallah. All the goods are made outside the Agadir region, and it's difficult to find them at a good price. The good thing of buying in Agadir is that there are many fix-price shops, which is good if you don't know how to haggle well. In fact, you may find that the cheap things you bought in Marrakech are not so cheap! In the Uniprix shop is possible to buy small typical pieces in maybe the least authentic shop in Morocco, but the prices are no so high and there is nobody pushing you to buy.
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